What is Digital Marketing?
Marketing is the process of buying, selling and promoting goods and services of a company to a consumer and if this activity takes place on digital platforms, then it is called digital marketing. The digital channels utilize the internet and online-based digital media like search engines, social media, email, mobile apps and websites, in process digital marketing is revolutionizing the global online business.
In general, people look for advertisements, selling and delivering of products along with the reviews instead of visiting physical shops and digital platform is the booming area for it. Here, the marketers onboard their products and brands, advertise and sell them. Digital Marketing platform is omnichannel that includes non-internet channels like SMS, MMS, call back, television and on-hold mobile ringtones.
It is not only the audiences who collect information but also the marketers who collect insights of their target consumers and their behaviour which in turn helps them to improve their strategies and work on the new methods of customer engagement as it covers more and various customers.
Types of Digital Marketing
Marketing is the process of buying, selling and promoting goods and services of a company to a consumer and if this activity takes place on digital platforms, then it is called digital marketing. The digital channels utilize the internet and online-based digital media like search engines, social media, email, mobile apps and websites.
Some of the important types of digital marketing are:
Search Engine Marketing (SEM)
Search Engine Optimization is one of the best ways to drive traffic into your site by creating optimized content that appears at the top of the result page. In general, people look for the contents that come first and at the top, are done with keyword research and ranking analysis.
Google has an algorithm that shows how the keywords or phrases searched is relevant to your page and that helps to improve your content accordingly. This SEO strategy gets updated frequently. Unlike PPC this brings in organic (unpaid) traffic.
Building strong SEO content helps to increase and create a lasting customer relationship. It increases brand awareness and business. Also, it works as on-page SEO and off-page SEO. On-page SEO is the content that appears on the page when searched with specific keywords, whereas Off-Page SEO includes backlinks and PPC that doesn’t directly appear on the page but with the external links.
Social Media Marketing (SMM)
Social Media Marketing is various social media platforms through which one can drive in customers, traffic and create brand awareness. It is not about having an active social media account but creating potentially inspiring and engaging content that makes peer-to-peer sharing opportunities.
Such social media platform includes Twitter, Instagram, Pinterest, LinkedIn, Snapchat and Facebook. And it is easier on these platforms to market and comes up with ads that are based on the location, age, interest, job, etc. It is important to share the same story on different platforms.
Also, with different social media accounts, one can reach different types of audiences. Like through Instagram, one can target audiences of age below 30 more and Facebook for the audience above 60. In any platform, the marketer must be consistent, stay connected and respond to the audience as it not only influences that particular customer but also others who visit that site.
How is Digital Marketing revolutionizing the global online business?
Digital Marketing has digitized and revolutionized the global marketing industry. Digital marketing has helped marketers to reach a different audience and also it has helped them to adapt to the new technology. It has increased the competition among businesses more intense and has paved way for new and upcoming businesses.
It has broken many organizational and physical barriers and has reached out to the global audience. It is the best way to know and learn about your customer demands and interest and act accordingly. Regardless of the business, whether it is B2B or B2C, online marketing has proven to be an effective method.
It is beneficial as digital marketing is cost-effective. It enables one to analyses the daily success and faults of the business. It knows its target audience and also helps to approach other audiences in different ways retaining the original customers. One can also learn about their rival/competitive companies and can take a strategic digital marketing initiative to outrank the players.
Online business helps one to learn one’s content impression with its likes, dislikes, views, clicks, shares, comments and time on page. To learn about the changing and evolving trends, digital marketing is the best place. As digital platforms include ads, reports, infographics, short videos, webinars and questionaries, the content reaches the audience shortly and effectively. It is important to optimize the content for PC use and mobile use. Moreover, a powerful online value proposition impacts directly on the offline business.
As people mostly use and started to trust online businesses globally, it is inevitable for a marketer to avoid his online clients. There are sufficiently paid and unpaid digital marketing tools available to enhance your content. One can track and spend money based on the result and can also change it into an unpaid one only in digital marketing. It is a must to provide clear data and establish a friendly relationship with customers in online marketing.
Digital Marketing is a flux and one can adapt and try out new strategies on a daily basis when compared to the traditional methods of marketing. And there is no particular way to build an effective marketing strategy. Every business has its unique way of creating effective digital marketing.
